Far from being an ordinary machine shop, Peridot is a sophisticated partner for engineers and product developers, helping them solve daunting challenges with innovation, creativity and smart design. Moreover, their capabilities and interests defy the categorization that limits their competitors—they’re just as capable of manufacturing micro-miniature electronic components as they are designing and rendering delicate jewelry and home furnishings.
Peridot asked Plan B to help build a brand that reflected their boundless capabilities and high-level thinking, while distinguishing them from their competitors—both in terms of their products as well as their aesthetic.
From logo design to print ads, Plan B created a brand identity for Peridot that strikes an evocative balance between practicality and elegance. We also channeled that brand into a fully integrated marketing campaign, creating a holistic brand experience for customers—large and microscopic.