An independent, full-service creative agency...
Not a second choice, a better way. Bravery Loves Company
We live in an amazing age. Empowered by game-changing technologies, marketers enjoy access to an ever-expanding cascade of powerfully relevant data to make and measure the success of the brand stories we project. But the truth is, those technologies and the data they deliver are only as meaningful as our ability to parse them into efficiently actionable initiatives that generate motivating conversations that in turn activate and energize sales for the brands we represent.
Ad people who add value
We’re a carefully cultivated team of infinitely curious and imaginative problem solvers.
Young at heart and with decades of proven success.
See why our clients think B > A.
HEAR FROM OUR B-LIEVERS
Brennon Bynum
Keiser Fitness Equipment
Brennon Bynum, Director of Marketing for Keiser Corporation, describes the power of partnership and the passion that Plan B brings to the client-agency relationship.
Keiser Fitness Equipment 
Alva-Amco Pharmacal Company 
Milbank Manufacturing 
Humana One 
TITLE Boxing Club 
Wilson Tennis The mechanics of automotive CRM
From making timely hand-raiser connections to "in-market" conquesting to integrated loyalty programs, our CRM program design, systems management, and world-class creative expertise help global automotive brands drive quality leads, brand preference and long-term loyalty.
Hardcore Generalists WITH A FEW SOFT SPOTS
Our institutional expertise encompasses a wide variety of industries, and it’s always expanding to include
exciting new categories. Check out these areas of particular proficiency.
Plan B Presents
VennZen: An enlightened-weight journey with our own self-proclaimed marketing guru.
Best of 2010 - 2019:
Plan B's Video Archive
Welcome to Plan B® [the agency alternative]™
This is Belmondo. We don't know who he is or how he keeps getting past security, but he's been a menace to our chicago ad agency location for some time. A word to the wise - don't accept anything from this guy. He looks harmless enough, but he's got a past that would make Li-Lo blush. To meet the rest of the Plan B team and go behind the scenes as the virtual new guy, get started at blog.thisisplanb.com/newguy or learn more about Plan B, the agency alternative, at thisisplanb.com. Don't be late for your first day!
Venn Zen: The art of choosing the right ad agency
Having trouble finding the right advertising agency partner? Well, put on a loose pair of khakis, dim the fluorescent lights in your cubicle and let Guru Doug illuminate your consciousness with the power of "Venn Zen."
Take a Tour of Complete Screw
Complete Screw is a modern manufacturer delivering tiny, spiral solutions to your biggest business challenges. Come along for a guided tour with owner Jack, where we explore the inner workings of the operation, meet the team, and discover the secrets to their sustained success... (hint: it's the marketing). Learn more at www.CompleteScrew.com!
Plan B Holiday Card 2012
Plan B the agency alternative is wishing their clients, friends and family the happiest of holidays!
The Traditional Agency
The Social Media Agency
The Digital Agency
The Ad Agency Elf on the Shelf
The Agency Elf on the Shelf spent a week at Plan B. Watch the revealing report now.
Santa's Post-Ride Press Conference
BREAKING: Dogged by rumors and fake news reports, Santa has a meltdown at his post-ride press conference. Check out the highlights, exclusively on the ELF Network.
The New Guy at the Office - Plan B 2011 Holiday Greeting
Kris Claus is Plan B's newest New Guy, and while most of the team thinks he's doing a great job... some have mixed feelings about him.
Plan B® [the agency alternative]™ - OBNOXIOUSLY ELABORATE EMPLOYEE CELEBRATION
FUNDED BY OUR UNWITTING CLIENTS
Plan B Advertising Agency - Red Tape Economy Video
Plan B Advertising Agency - Plan B Balance Video
Plan B Advertising Agency - Red Tape Streamlining Video
the strange, complicated tale of communicating with the communication experts at most ad agencies
Plan B Advertising Agency - Red Tape "Big Idea" Video
the story of how one creatively driven ad agency uses big ideas to outsmart the competition, without having to outspend them.
Ten Types of RV Owners (Plan B Advertising)
THE TEN TYPES OF RV OWNERS by Plan B Advertising Did we get them all? We may run a “big city” ad agency, but the truth is we’re just a bunch of down-to-earth gearheads from Northwest Indiana (the heart of the RV industry!). Which means, if it’s on wheels, we’re totally into it. Take those majestic land yachts known as recreational vehicles, for example. What’s NOT to love about taking life with you wherever you go…the freedom of the open road? And what’s not to love about the spirited people who drive them? By our count, there are (at least) 10 types of RV owners.* Watch the video and let us know if we missed any. We’d love to turn your suggestions into our next video digest. *The owner types spoofed here (and in the video) are fictional caricatures created for amusement purposes. Any similarities between these characters and actual shoppers/drivers/owners is purely coincidental!
Plan B - Sleigher App - Holiday 2018
It wouldn't be Christmastime unless Plan B – your favorite Agency Alternative – was pulling off a little holiday magic. Say “Season's Greetings” to Sleigher, the Santa-on-demand app we “created” to help you spread holiday cheer with the tap of a finger.
Keiser - We Are Keiser
Atturo - SEMA 2018
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We Are Car People
We’re all about going faster. Turning on a dime. Widening the horizon…then zooming toward it. Because, when it comes to cars, there’s nothing that quite compares. It’s why we love ’em — body, motor and soul. In fact, we love ‘em so much, that we made a video about it. So go ahead. Push to start. Find out what fuels our passion, drives us forward, and makes our people, “car people.”
VIDEO CONTENT AND PRODUCTION SERVICES
Check out our comprehensive range of video capabilities
Plan B Opens a Creative Office Extension
WELCOME TO ChiNOLA
Our Executive Creative Director Don Weaver is bringing his Chicago charms and creative brainpower to spice things up in New Orleans. We're excited to combine the bold creativity of "Chi" with the unique and vibrant lifestyle of NOLA at our brand new office: ChiNOLA.