Mike Reisner, VP of Marketing for Alva-Amco Pharmacal, describes Plan B’s thoughtful approach to helping evolve the company’s marketing from television-based ads to integrated digital/traditional campaigns.
John Rotche, President of TITLE Boxing Club, touts Plan B as his “secret weapon” in the effort to promote and maintain a unified TITLE brand during a period of rapid growth – over 500 franchises and counting.
Maggie Fitzgerald, Director of Marketing and Public Affairs for electrical component manufacturer, Milbank, discusses Plan B’s “get it” factor, and how a creative solution rooted in sound strategy breathed new life into their brand.
Iqbal Branch, Chief Marketing Officer at Advantage Futures, describes Plan B’s value proposition and how having an efficient and collaborative strategic partner makes an impact on the future of his business.
Sara McVey, Vice President of Strategic Initiatives for Mather Lifeways, shares how Plan B used authenticity to create a completely original retirement living campaign that cut through the clutter of a tired category.
Steve Cindrich, Marketing Director at Humana, describes how Plan B was able to help Humana launch a Virgin-branded health plan – complete with brand messaging, agent training, event activation, and marketing collateral – in less than 50 days.