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Retail Shopper Marketing

Converting shoppers into buyers and buyers into brand advocates by delivering uniquely-crafted messaging across multiple touch points – from narrowcast to POP to e-commerce to community management to mobile marketing – we’re experts at effectively communicating the brand promise when the customer is most engaged.

From CPG to durable goods, the consumer brands that boast the highest shopping to purchase conversion rates have one thing in common:  They know the importance of messaging that catalyzes sales while also supporting the brand promise at the moments when customers are most actively engaged.

The art of delivering a seamless, omnichannel experience requires a market-proven instinct for optimizing the full arc of the customer journey. Plan B’s shopper experts offer marketers end-to-end brand development on any scale from national to local. We do this by bringing a unique scope of focus to the discipline of retail response management. From world-class strategic insight ideation and creative expression through to customer engagement and activation via Traditional and Digital, Social Mar-Com messaging, dynamic Mobile Marketing, and Community and Contact Management, we recognize that each element is part of the same process, the purpose of which is delivery of leads/sales to franchisees, affiliates and unit managers.

The Plan B team has a track record of successfully developing, designing and building systematic marketing activation programs that exceed sales projections by not only increasing share of the shopping basket, but by elevating total spend and leveraging undiscovered opportunities for cross-selling.

Leadership Team

Meet the experts focused on your business.

Clay Cooper
Director of Client Services
Don Weaver
Executive Creative Director


Don't take our word for it. See what our clients have to say about Plan B.

John Rotche
TITLE Boxing Club

John Rotche, President of TITLE Boxing Club, touts Plan B as his “secret weapon” in the effort to promote and maintain a unified TITLE brand during a period of rapid growth – over 500 franchises and counting.

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Case Studies

A unique approach yields unusual outcomes.

ConAgra Foods
New Product Development & Launch Campaign
See how Plan B helped ConAgra Foods create a name, design packaging, develop a brand platform, and launch an entirely new line of healthy frozen meals into test market in less than 9 months.

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