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Zip Water USA

OPENING THE DEMAND TAPS

Zip Water is an Australian drinking water technology company owned by Culligan International Corporation. When it needed to introduce its HydroTap—an innovative faucet dispensing instant pure-tasting chilled, boiling and sparkling water—to the North American market, Plan B delivered hyper-localized campaigns, point-of-purchase displays, social media support and print collateral to do just that.