Lincoln Park Hospital

Branding may seem like a secondary consideration for a hospital. But in a town like Chicago, home to some of the biggest and best hospitals in the world, smaller facilities need every advantage they can get.

The bottom line remains: when you need a hospital, only two things matter. It has to be good, and it has to be close.

Following a state-of-the-art renovation, Lincoln Park Hospital needed to send the message that it was all that, and an IV bag. So Plan B designed this campaign including print ads, bus shelter posters and direct mail, to remind the hospital’s infirm and accident-prone neighbors that the help they need is always right around the corner.