Morgan Stanley

Morgan Stanley Funds faced a problem: Asset allocation training can be somewhat less than stimulating.

So when they asked us to help boost interest in their asset allocation education effort, we sought a multidimensional solution that piqued curiosity among targets and engaged them to seek out our message—rather than simply chasing them with boring direct mail and emails.

By turning what would otherwise be a (ahem) dull subject into a stimulating challenge, our solution engaged targets as they participated in the online game.

Granted, we may not have raised their pulses much…but the client’s heart went pitter-patter at the interest we generated in their asset allocation education program.