The opportunities presented by Shopper Marketing are as varied as shoppers themselves. And, as the retail space has expanded beyond the aisle to include – well – everywhere, the importance of presenting the right message, at the right place, and the right moment becomes more vital every day. That’s the sort of challenge that fuels the shopper marketing minds at Plan B.
We make it our business to pay close attention to every step shoppers take, and how current trends in retailing and technology, especially in e-commerce and m-commerce, shape their journeys.
But we don’t stop there. At Plan B we Walk The Shop, with each team member taking their own personal journey in store and online to help reveal every nuance of the relationship between your brand and your customers on the path to purchase. Our goal: make every touchpoint along the way a place for meaningful engagement that brings the brand promise to life, motivates sales and helps our clients win at the First Moment of Truth.
Equally important is the need to understand and align with retail partners to create one-of-a-kind programs that present today’s shopper with a frictionless, omnichannel experience.
This integrated and intuitive shopper marketing strategy is a consummate expression of the Plan B 4D approach that has helped brands like Equal Sweetener, Azteca Foods, TITLE Boxing Clubs, and Fashion Angels convert shoppers into buyers, and buyers into brand advocates.