Everybody eats. Several times a day, in fact. So we can understand how some people might think marketing in this category is a piece of cake. But the truth is, with so many options available to consumers these days, food advertising can be a particularly challenging undertaking. Food and beverage marketers sure do have a lot on their plate—typically FULL of questions and always hungry for answers.

Check out any grocery store or food court. There’s a belly-aching smorgasbord of brands jockeying for top of mind awareness—standing apart in this crowded space requires Ginsu-sharp focus and the execution capabilities of a mandolin. Luckily, Plan B has honed our skills over the years.

We’ve cooked up everything from innovative package design for Equal to mouthwatering photography for Azteca, new product rollouts for ConAgra to out-of-home awareness campaigns for Gerber. We blend tradition with technology in creating custom recipes for success, keeping food and beverage industry brands top-of-mind—and, more importantly, bottom-of-stomach.