For millions of drivers, auto ownership represents freedom, independence, and adventure. For these reasons, (and countless others), people can’t help but develop close, personal relationships with the cars they drive.
From the shopping and buying process to customizing, maintaining, repairing and selling, a lot of time and energy goes into keeping the wheels of ownership in motion. And given the broad range of consumer touchpoints now available to marketers, it’s not surprising the entire industry is working hard to find new ways to stay connected.
From mobile apps to Facebook promotions to videos gone viral, more and more auto brands are test driving a completely different kind of marketing – and quickly learning the benefits. While traditional, above-the-line advertising still provides an opportunity to expose and promote your brand to the masses, technology is sponsoring the development of much closer customer relationships, facilitating two-way conversations that can’t be conducted in :30 time slots or initiated in newsprint.
Plan B has expertly crafted complete CRM programs for global brands, including luxury automakers Jaguar and Volvo. We’re experts in creating that just-right blend of technology and tradition. Years of experience tells us that the right mix of media will pull consumers to a brand, not push them, and help build customer loyalty at a time when the auto industry might just need it the most.