DeKalb Memorial Hospital

Branding might seem like a secondary concern when your primary business is saving lives, but this logo we created for DeKalb Memorial Hospital’s Cardiac Rehab Program is an example of how innovative design can help any business stand out.

Combining two iconic graphics—a heart and a band aid—our design lent a touch of personality to the hospital’s brand, while instantly communicating the program’s specialty: fixing heart-aches.