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Van Kampen

  • Van Kampen
  • Van Kampen
  • Van Kampen

    Van Kampen Funds have tapped Plan B repeatedly for fresh solutions to their marketing challenges, particularly when they needed innovative ways to enhance brand awareness among the independent brokers who sell their funds.

    We’ve repeatedly responded with ‘big’ ideas inspired by leading-edge technology, yet grounded in the fundamental strength of traditional brand advertising. Integrating direct marketing, interactive web programs and compelling promotional materials, our smart campaigns have helped Van Kampen launch entirely new products, and improved the sales performance of existing programs.

    It’s a formula that’s proven effective again and again, and it’s a big part of why Plan B is Van Kampen’s go-to agency for next-generation thinking that works.

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