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Tru Vue

With a history rich in innovation, Tru Vue® manufactures the highest standard of glazing products for the custom framing, museum and engineered optics markets. A pioneer in its field since 1946, the brand was the first to patent a full line of conservation-grade UV-coated glass, as well as introduce an anti-reflective, abrasion-resistant and anti-static acrylic to the market.

Working with Plan B, Tru Vue is fully supported in all areas of advertising, allowing the brand to have a highly optimized marketing plan that supports its goals for growth. By implementing a marketing automation platform, Plan B was able to improve the brand’s CRM efforts while remaining on retainer for ongoing support. From research and analysis to social media strategy and execution, Plan B ensures that Tru Vue remains the industry’s top name in custom framing.

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