SIRVA is known as the global leader in corporate relocation and mobility services—but before they hired Plan B, they were hardly known at all. Their previous agencies’ approaches had been largely ad hoc, and it showed.
We worked with the SIRVA marketing team to identify an ownable position in the market, and then to express that positioning through consistent messaging and design standards that reinforced the key benefits that SIRVA delivers.
From our umbrella tagline, ‘Relocation Redefined,’ to a full suite of marketing vehicles, Plan B has helped SIRVA emerge as a recognizable industry leader whose strengths and capabilities are readily apparent. Every project we create for SIRVA is built on the solid brand foundation we developed for them, allowing for consistent messaging for all products and services across all media.
As a result, SIRVA became one of the strongest brands in corporate relocation—an identity befitting their industry-leading stature.