Popcorn Palace

The Popcorn Palace claims to sell the World’s Best Gourmet Popcorn. So when they asked Plan B to help launch a new product on the crowded grocery snack shelf, and develop new marketing materials to help get sales popping, we knew it was a hull of an opportunity, and we’d butter not blow it.

The pressure was on, and soon a bunch of fresh and tasty creative burst forth, including a new e-commerce website, direct mail, sales promotions, out-of-home, and a variety of other flavorful toppings.

We developed this artful design featuring product packaging suitable for framing, subtly leveraging their well-known in-house brand while establishing a truly distinctive flavor for their in-store products.

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