Paper Mate

  • Paper Mate
  • Paper Mate
  • Paper Mate
  • Paper Mate
  • Paper Mate

    As one of the world's best-known and most appreciated brands, Paper Mate stands for products that allow everyone to express themselves using innovative, easy-to-use, and comfortable writing instruments.

    Though Paper Mate boasts 89% unaided consumer brand awareness, it has only obtained a 10% top-of-mind share among consumers. So Paper Mate came to Plan B for help in translating consumer awareness into consumer purchase consideration, and ultimately, stronger sales.

    Plan B worked with Paper Mate to develop a consistent, engaging message and call to action to the targeted audience—by employing both traditional and innovative multi-platform marketing techniques. Plan B’s tactical strategy for this program: Embed Paper Mate into the consumer’s everyday lifestyle.

    And it turns out that our strategy was write on.

    More Work

    Mama said there’d be days like this…

    We’ve run into some trouble with our phone lines, but have no fear! If you would like to contact us, please call 630-415-5787 and our Office Manager Cindy will be happy to assist you. We apologize for the inconvenience and look forward to hearing from you.