Milbank Manufacturing, a long-standing leader in electrical metering sockets industry, was in need of a brand refresh...so they turned to Plan B. Over the previous decade, the company had evolved from a provider of stamped metal boxes to an innovative technology solutions provider. And it was time the world knew about it.
Plan B was energized by the opportunity to empower their brand with a new platform. We developed a system of highly integrated branded assets for use in promoting the company to both B2B customers and a wider consumer audience. From brand identification to a new website, interactive videos, and a CRM program targeting contractors, we've been busily remaking the Milbank brand in a host of ways…with electrifying results!