Mather LifeWays

  • Mather LifeWays

    B2C print advertising for the Mather Pavilion

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    B2C Advertising for the Mather Pavilion featuring awards

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    Mather's The Institute on Aging Caregiver Support program booklet

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    Mather's The Institute on Aging Caregiver Support program booklet close up

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    B2C marketing: survey and sales collateral

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    Sales collateral for The Mather

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    Logo development

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    Brand moodboard

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    Brand guidelines

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    Print advertisement

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    Free standing insert (FSI)

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    Direct mail lifestyle survey

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    Responsive website

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    Responsive website design

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    Flexible email template for Campaign Monitor

  • Mather LifeWays

    Website: Mather's Homepage

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    Website: Mather's About Us page

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    Website: Mather Portage Park page

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    Website: Mather Properties Evanston

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    Website: Mather Properties Splendido

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    Website: Mather Properties Wilmette

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    Social media marketing: Mather #AgeWell Facebook posts

    Mather LifeWays is dedicated to finding Ways to Age Wellsm through a leading research institution—the Mather LifeWays Institute on Aging, and through several nationally-recognized, award-winning residential communities such as The Mather in Evanston. Plan B has been tapped on more than one occasion to rejuvenate their strategy, and keep their creative fresh as a daisy—both for their residences and the parent organization.

    For The Mather, we devised a unique, creative voice and campaign approach, which downplays retirement in favor of a more active and engaging message—‘repriorment,’ a re-thinking of how prospects want to spend their golden years.

    We also redesigned their websites from the ground up, including an e-commerce store for MLA—giving each site a unique look and feel, while still making it clear that they are backed by the respected Mather LifeWays.

    Good luck guessing their age now.

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