Hacker-Pschorr has been brewing some of Germany’s finest beers since 1417. Their product is well known and appreciated throughout Europe, yet in the U.S. the brand was hardly known at all. They approached Plan B to help generate increased trial at bars, thereby stimulating wholesale case sales and, ultimately, enhancing retail sales.
We developed a campaign that integrated traditional beer marketing tactics with new interactive technology, seeking to connect with beer drinkers in the two places where they spend a great deal of time: at their favorite bars and online.
The campaign was launched in the heart of beer country—Milwaukee. This created a huge splash in the industry and helped to generate a significant increase in both wholesale case sales and retail purchases. Prost!