In the past, foreign exchange (Forex) trading was the realm of the elite—sophisticated specialist traders and major-name brokerages who profited from the inscrutable fluctuations in currency markets.
Easy Forex set out to level the playing field by providing simple tools that made it possible for individual traders to understand the fundamentals of the Forex markets, and profit from them by making smart trading decisions.
With Easy Forex, traders didn’t need to deal with greedy brokers or stuffy offices. They didn’t even need to wear clothes—they could trade simply and successfully from the comfort of their own laptops.
Our campaign for Easy Forex spoke to that universal desire for financial and wardrobe freedom shared by anyone who understands the term ‘day trading’—laying bare the system’s simplicity through clean design and cheeky humor.