Duraflame

    Duraflame is the leader in manufactured fireplace logs and barbecue products. We’ve also got the hots for them thanks to their appealing brand identity, unique products that work exactly as expected, and willingness to push the envelope with their advertising.

    We’ve done a little bit of just about everything for Duraflame, from radio and TV, to print and direct, to in-store POP, to promotional events. Each of our projects lends a slightly different spin to their brand, while always remaining true to the eternal flame at the heart of all their products, whether it’s QuickCoals, CrackleFlame, or Charcoal Lighter Fluid.

    Our work is a perfect example of a winning advertising recipe—take equal parts appealing brand, amazing products, and out-of-the-box creative thinking, stir to combine, and toss it on the grill for 3–4 minutes or until golden brown and brilliant.

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