ConAgra Foods

  • ConAgra Foods
  • ConAgra Foods

    From new product development and in-store promotions to sampling tours, print and broadcast, Plan B has done a little bit of everything for ConAgra's wide variety of product lines.

    For ConAgra's Twist & Sprout, Plan B was tasked with rolling out this new frozen entree product, including assisting in developing and naming flavors, branding the technology behind the product and consulting on packaging design. Following that up with a robust and integrated marketing campaign, ConAgra had their hands on a recipe for success.

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