Having recently completed significant property improvements, the high-end gaming establishment sought to communicate its enhanced offering to a wider audience and drive traffic.
Plan B identified opportunities to rejuvenate their out-of-home materials and integrate social media tactics to develop stronger customer relationships. Analyzing the geography, competitive environment, and trends by season, we drafted a strategic and creative approach to communicating the property’s competitive benefits—combining the excitement of gaming with Bon Chance’s other non-gaming features.
We made visiting Bon Chance a ‘Win-Win’ proposition, where visitors could satisfy their emotional drive by gaming—but also indulge in a number of other amenities that satisfied their rational needs to eat, sleep, and be pampered. In promoting an effective balance between tradition and technology, we recommended integrating a number of social media marketing tactics to help promote Bon Chance off property…online.