When Block 37, the struggling and historically-maligned retail shopping destination in Chicago's Loop, needed a Plan B, we were ready for them. Pitch efforts required a well-articulated strategic approach that focused on turning "the Block" into the area's "it" destination and addressed the property's signature setbacks: low traffic due to the public's lack of awareness and a lack of retail occupancy.
Before we could tackle the larger challenge at hand, however, there were many short-term marketing needs that required attention. The first phase required working with slim budgets to promote seasonal partnerships and promotions. Stop-gap assignment work ranged from branding a seasonal food court initiative to developing promotional graphics for a partnership with the Broadway in Chicago theater group. From print ads to environmental graphics, holiday signage and support to digital communications, we kept the dots connected in making sure their branded marketing efforts were always rocking around the Block.