A leading producer of specialty non-prescription pharmaceuticals was shopping for a marketing remedy when they found Plan B. A number of brands in the company's portfolio were suffering from a variety of painful market conditions. Fluctuating market share. Spike in competition. Seasonal sales disorder.
We liberally applied our creative thinking in developing a series of integrated treatment plans that included a healthy mix of digital, video and broadcast. An in-market creative test plan ensured optimal targeting and impact in one instance, while the regular reallocation of media dollars kept all campaigns on a steady path to market wellness.