AHA Solutions, a subsidiary of the American Hospital Association, helps alleviate the immense stress put on hospital HR managers to recruit and retain quality medical personnel. AHA Solutions offers compensation and benefits solutions that make hospitals more attractive to the most qualified doctors and nurses.
However, many hospital HR managers were completely unaware of the group’s existence, and how their services can take the pain out of medical recruiting. So AHA Solutions asked Plan B to develop a strategy for increasing awareness of their services, centering on a key industry tradeshow.
We consulted the x-rays, scrubbed in, and executed a groundbreaking campaign that incorporated print ads, video, direct mail, and promotional materials. In the process, our elegant design provided AHA Solutions with a distinctive brand identity that made it easy for their clients to recognize their marketing materials.