Forget the cuddly CG infant spokesmen and kitschy retro illustrations. Longtime client Advantage Futures specializes in professional and algorithmic traders: individuals to whom the speed, accuracy, and reliability of trades can mean six-digit swings in their accounts in microseconds.
Over the years, Plan B has helped distinguish their brand from ‘hold your hand’ brokerages and connect it with the competitive mindset of their target market. A mix of bold design and messaging leveraged Advantage Future’s identity as a respected industry leader focused on exceptional client services and cutting-edge tech. The concept was applied as a complete redesign of the client’s logo and identity, print ads, and collateral materials, as well as a brand new website (or two), complete with video content produced in-house.
Plan B also developed an integrated campaign focusing on Advantage Futures' cutting-edge algorithmic trading capabilities. The campaign included a dedicated microsite, optimized for mobile and tablet browsing, print ads published in The Wall Street Journal and Barron's as well as outdoor bus shelter ads displayed in the financial districts of NYC and Chicago.