Advantage Futures

  • Advantage Futures

    Print advertising for Advantage Futures

  • Advantage Futures

    Print advertising for Advantage Futures

  • Advantage Futures

    Print advertising for Advantage Futures Algo Trader

  • Advantage Futures

    Comprehensive website development for the Advantage brand

  • Advantage Futures

    Web development featuring Discover Your Alter Algo landing page

  • Advantage Futures

    Out of home marketing: Bus shelter advertisement for Advantage Futures

  • Advantage Futures

    Out of home marketing: Bus shelter advertisement for Advantage Futures

  • Advantage Futures

    Out of home marketing: Bus shelter advertisements for Algo Advantage

    Forget the cuddly CG infant spokesmen and kitschy retro illustrations. Longtime client Advantage Futures specializes in professional and algorithmic traders: individuals to whom the speed, accuracy, and reliability of trades can mean six-digit swings in their accounts in microseconds.

    Over the years, Plan B has helped distinguish their brand from ‘hold your hand’ brokerages and connect it with the competitive mindset of their target market. A mix of bold design and messaging leveraged Advantage Future’s identity as a respected industry leader focused on exceptional client services and cutting-edge tech. The concept was applied as a complete redesign of the client’s logo and identity, print ads, and collateral materials, as well as a brand new website (or two), complete with video content produced in-house.

    Plan B also developed an integrated campaign focusing on Advantage Futures' cutting-edge algorithmic trading capabilities. The campaign included a dedicated microsite, optimized for mobile and tablet browsing, print ads published in The Wall Street Journal and Barron's as well as outdoor bus shelter ads displayed in the financial districts of NYC and Chicago.

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