Thermos. The name alone conjures memories of hot soup in your school lunchbox, icy bug juice at summer camp, and the reassuring reliability of a product that’s been classic Americana for more than 100 years…and that’s exactly the problem.
Insulated drink ware has changed dramatically over the last century. It’s lighter weight, it’s more efficient—and dare we say it—it’s gotten downright sexy.
So Thermos needed to showcase their new designs and technologies that were just as hot — and cool—as the beverages inside. We responded with this multi-channel campaign that incorporated print, direct mail and television, showing consumers that today’s Thermos products have come a long way from that beloved plastic mug with Snoopy on the side. They’re all grown up, and ready to get steamy.