Value + Values =
As a brand manager, your not-so-simple responsibility is to find and engage the best strategic minds and creative talent to ensure your brands’ competitive advantage—while getting the most for your money from that talent. Unfortunately, both the traditional advertising agency and its technology-spawned and highly specialized stepchildren (the digital agency and the social media marketing firm) have evolved on margin requirements that depend on, if not thrive on, inefficiency.
Instead of the slow, systematic grind of bureaucratic process upon process that constipates the creative at so many large agencies, we thrive on high process metabolism–digesting details expeditiously, and turning insights into actionable ideas at a much faster rate.
Plan B has evolved to have a higher process metabolism. We absorb details rapidly, thinking quicker and acting faster with a dead-on combination of the right size, right team, right timing and right attitude on every project. It’s a formula that yields quantifiable returns with maximum efficiency by adeptly dodging the inefficient wheel-spinning and can-kicking that tend to hold other agencies up.
We’ve done away with the nickel-and-dime-to-death, mark-up mania required to support high-end real estate and technology acquisitions. The innumerable, sometimes inexplicable, and often obtusely rationalized number of hours billed against your budget for redundant, overlapping efforts of ‘specialists.’ And the unsophisticated junior-level insights that gradually become more the rule than the exception after the honeymoon ‘pitch’ phase is over and the real work begins.
We’ve adapted while others have died. And we’re always innovating in the name of efficiency. Because at the rate of change in today’s marketing ecosystem, you need an agency that moves as fast as you do. An agency that can Evolve at the Speed of Change.