How We Began

Big agency beginnings
to a
new agency paradigm

Plan B was forged in 1998, out of a pragmatic frustration with the “Big Agency” approach to advertising with its straightjacket branding processes, distracting corporate politics, excessive overhead, and general waste of talent.

We realized that clients were probably just as frustrated as we were.

So from day one, we set out to offer forward-thinking marketers an agency alternative.

A reliable marketing partner they can count on for world-class creative communications, from strategic branding initiatives to integrated campaigns to project-based marketing support. Without the bureaucracy and politics, wasteful overhead, obscene mark-ups, widespread inefficiencies, and frustrations associated with working through layers of middle management at large agencies.