For 15 years Plan B has been deftly avoiding the cliché, sidestepping industry tropes and building our own unique brand of ad agency. One that’s refreshingly transparent, on-demand and performance-based. We’re always innovating, and we’ve got our novel 4D marketing approach to prove it. Game changing? Maybe. But you didn’t hear it from us.

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  1. Rub some strategy on it and get back in there
  2. Let’s win one for the Planner
  3. There’s no “I” in “crowd sourced”
  4. He’s a Monday morning marketing manager
  5. You can’t stop him. You can only hope to retain him
  6. If you can’t beat ‘em, outspend ‘em
  7. Contracts are made to be broken
  8. Keep your eye on the ball and your other eye on the Google analytics
  9. Leave it all out there on the whiteboard
  10. The best offense is a good brief