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Sports & Fitness

Understanding the perspectives of internal sales groups, R&D, engineering, as well as distributors, franchisees, retail buyers and the consumer purchase cycle allows us to uncover the key insights that lead to high-stimulus programs that drive sales, membership, brand distinction and preference.

The sports equipment and fitness industries offer an ever-increasing range of specialization and technological options. Fitness minded and athletic individuals also have a wide range of needs and motivations.

For too long, brands in this category have tried to be all things to all people. We know there’s a more evolved approach. Our specialty is identifying the unique, ownable insight that makes your service or product offering resonate with your most loyal customer. We then leverage that insight above-the-line to create world-class brand strategy and creative execution, tightly connected with below-the-line Mar Com messaging and contact management that delivers leads/sales to franchisees, affiliates and unit managers.

Learn how uncovering these unique insights and experiential touchpoints has enabled Plan B to help multiple fitness concepts and sports equipment companies flex their competitive edge.

Leadership Team

Meet the experts focused on your business.

Clay Cooper
Director of Client Services
Don Weaver
Executive Creative Director
Bradford Pretorius
Creative Director
Taylor Konigseder
Client Relationship Manager/Content Producer
Lisa Payne
Senior Writer


Don't take our word for it. See what our clients have to say about Plan B.

Antoine Ballon
Wilson Tennis

Antoine Ballon, Marketing Director at Wilson Tennis, discusses the effectiveness, creativity, and reactivity that are among the reasons he loves working with Plan B.

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Case Studies

A unique approach yields unusual outcomes.

TITLE Boxing Club
Brand Development & Fully-Integrated Campaign
As one of the fastest growing U.S. fitness franchisee, TITLE Boxing Club was looking for a way to promote a cohesive brand message, and gain enthusiastic acceptance, among a rapidly-growing roster of franchisees. See how Plan B rose to the challenge.

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