The sports equipment and fitness industries offer an ever-increasing range of specialization and technological options. Fitness minded and athletic individuals also have a wide range of needs and motivations.
For too long, brands in this category have tried to be all things to all people. We know there’s a more evolved approach. Our specialty is identifying the unique, ownable insight that makes your service or product offering resonate with your most loyal customer. We then leverage that insight above-the-line to create world-class brand strategy and creative execution, tightly connected with below-the-line Mar Com messaging and contact management that delivers leads/sales to franchisees, affiliates and unit managers.
Learn how uncovering these unique insights and experiential touchpoints has enabled Plan B to help multiple fitness concepts and sports equipment companies flex their competitive edge.
Don't take our word for it. See what our clients have to say about Plan B.
Antoine Ballon, Marketing Director at Wilson Tennis, discusses the effectiveness, creativity, and reactivity that are among the reasons he loves working with Plan B.
A unique approach yields unusual outcomes.