Sports & Fitness

Understanding the perspectives of internal sales groups, R&D, engineering, as well as distributors, franchisees, retail buyers and the consumer purchase cycle allows us to uncover the key insights that lead to high-stimulus programs that drive sales, membership, brand distinction and preference.

  • Sports & Fitness

    B2B interactive advertising for fitness clubs

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    Title Boxing Club banner design

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    Keiser E-commerce advertising on Instagram

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    Virtual visual of Keiser's booth at industry trade shows

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    Website: Homepage

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    E-commerce digital banners close up

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    Print advertising for Keiser

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    New product launch print advertising

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    Virtual visual of Keiser's booth at industry trade shows

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    Website: M3i Indoor Bike product overview

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    Print advertising for men and women's boxing workouts

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    B2C Advertising: direct email for a free first shot with Title Boxing Club

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    E-commerce digital banners on health and fitness website

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    New product launch print advertising for the WnG

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    Print advertising for the Keiser M3i

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    Sales collateral featuring Title Boxing Club fitness franchise

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    B2C advertising for the Keiser Krush30

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    New product launch print advertising for the WnG

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    Virtual visual of Keiser's booth at industry trade shows

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    Keiser Facebook page and Instagram

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    Franchise recruitment brochure

  • Sports & Fitness

    Virtual visual of Keiser's booth at industry trade shows

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    Print advertising for men and women's boxing workouts

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    Out of home marketing: Keiser demo van

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    Guerilla marketing giveaway: door hangers

    The sports equipment and fitness industries offer an ever-increasing range of specialization and technological options. Fitness minded and athletic individuals also have a wide range of needs and motivations.

    For too long, brands in this category have tried to be all things to all people. We know there’s a more evolved approach. Our specialty is identifying the unique, ownable insight that makes your service or product offering resonate with your most loyal customer. We then leverage that insight above-the-line to create world-class brand strategy and creative execution, tightly connected with below-the-line Mar Com messaging and contact management that delivers leads/sales to franchisees, affiliates and unit managers.

    Learn how uncovering these unique insights and experiential touchpoints has enabled Plan B to help multiple fitness concepts and sports equipment companies flex their competitive edge.

    Leadership Team

    Meet the experts focused on your business.

    Clay Cooper
    Director of Client Services
    Don Weaver
    Executive Creative Director
    Bradford Pretorius
    Creative Director
    Taylor Konigseder
    Senior Account Executive
    Edith Willoughby
    Account Executive

    Testimonials

    Don't take our word for it. See what our clients have to say about Plan B.

    Antoine Ballon
    Wilson Tennis

    Antoine Ballon, Marketing Director at Wilson Tennis, discusses the effectiveness, creativity, and reactivity that are among the reasons he loves working with Plan B.

    View More Testimonials

    Case Studies

    A unique approach yields unusual outcomes.

    TITLE Boxing Club
    Brand Development & Fully-Integrated Campaign
    As one of the fastest growing U.S. fitness franchisee, TITLE Boxing Club was looking for a way to promote a cohesive brand message, and gain enthusiastic acceptance, among a rapidly-growing roster of franchisees. See how Plan B rose to the challenge.

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