The struggle is real, market-eers. It's half past woke and you're still dreaming if you think you can ignore what's happening in the world of marketing and digital media management.
We'll unpack this for you.
It doesn't matter if you're b2c, b2b, or b2f*, every customer you care about is a smartphone addict, each one a victim of extreme content shock and largely unaware that every time an alert notification pings, chirps, or rumbles in their pocket their brain receives another splash of dopamine. The mood-altering sensation produced by this biochemical reaction is a digital-age 'dragon' they're compelled to chase by uncontrollably checking their phone every fucking waking moment.
But seriously, don't take our word as gospel: open your eyes and have a look. Some scary shit going on out there. Amazombies one-click shopping while waiting for their mobile Starbucks orders. Facebookworms at the stoplight (and in the crosswalk!). Instagrammarians on the couch perfecting their thumbscroll during the recap sequence of last week's Bachelorette. Sound familiar?