Plan B Wins A Gold W3 Award

w3_gold_statueWhat do you get when you mix mustard seed, vinegar and parallax scrolling? A well-deserved W3 award.

Early last spring, Plochman’s realized their website (circa 2002) was no longer cutting the mustard. Ready to bring it back with some zing, they recruited the help of the mustard lovers over here at Plan B.

With careful attention to their brand essence and popularity at the picnic table, we created a zesty new site that did justice to their iconic history—and served it up with a healthy portion of modern social strategy.

The proof is in the mustard—check out our work at Learn more about the W3 awards at