Edith Willoughby
Edith Willoughby
Account Executive
312-222-0303 Ext. 269

Edith arrived at Plan B with a wealth of experience on both the agency and client side. On the client side, Edith worked with companies such as Coldwell Banker Shook and Security Federal Savings Bank to develop and execute marketing goals and strategies. She coordinated Shook’s 100-year anniversary, a project that spanned six months and culminated in a 600-person gala – her biggest project to date. While with Federal Savings Bank, Edith won the MAXI award for Marketing Excellence and implemented a bank-wide three-year comprehensive marketing plan that’s still in use today.

Since relocating to Chicago from small-town Indiana, Edith has stayed busy. She spent time with JB Chicago as an Account Executive, where she worked side-by-side with creative and business development teams and managed 12-14 clients in industries from Senior Living to Technology. Now an Account Executive with Plan B, Edith applies her creative problem solving skills and quick wit to her work with Keiser Fitness, among other accounts. The potential for personal and professional growth is at the very core of what drives Edith to continue to strive for excellence.

Edith graduated with a degree in Communication with a concentration in Public Relations and Advertising from Purdue University, where she met her future husband Ryan. When they’re not exploring their new hometown, you’ll find them cheering on their beloved Boilermakers and Dallas Cowboys.