Executive Creative Director
Don has been responsible for much of the magic behind the curtain at Plan B over the past two decades, producing highly effective advertising concepts that are as good looking as they are smart. As an original principal at Plan B, and a principal producer of creative ideas, Don has become a creative force in the industry whose work has elevated the image, and lifted the sales, for brands and companies of all kinds, including Sprint, Volvo, Jaguar, ConAgra, PaperMate, and countless others.
Don is a rare renaissance creative: a multi-talented art-director, gifted graphic designer, and quick-witted creative strategist whose conceptual work often leaves contemporaries saying, “I wish I’d thought of that.” A strategic thinker, Don’s never afraid to wander off brief if he identifies an alternative insight worth probing; it’s a talent he has become known for in helping Plan B’s clients push the envelope with less-than-orthodox, well-outside-of-the-box creative thinking.
More than the capacity to pinpoint and address fundamental business issues in generating sound creative solutions, Don also possesses the aesthetic sensibilities and technical skill set to execute against them with exceptional precision; the level of finish and thought applied to even his conceptual comps frequently establishes the agency’s bar for quality work. Don routinely takes conceptual lead on the agency’s most complex, sophisticated, and intellectually demanding assignments – establishing a framework for others to follow, simplifying complicated assignments through example and maintaining quality assurance on the path from presentation to production.
Some of Don’s career highlights with Plan B include the global rebranding of Allied Van Lines, new product innovation and branding for Wilson Tennis, global rebranding and integrated advertising for Keiser Fitness, CRM development and associated creative for luxury automakers Jaguar, Volvo, Land Rover, and McLaren, integrated campaigns for Optima Health and Humana, full-line package redesign for Plochman’s mustard, and rebranding for TITLE Boxing Club. Proving there’s no creative challenge Don won’t take on, he once rented a Volvo and drove 800 miles to help pitch and win the business.
Prior to Plan B, Don was the senior creative at Boyden & Youngblutt, a national award-winning creative boutique in Fort Wayne, IN. He has received numerous national recognitions for his creative work, including One Show, New York Art Directors Club, and National and Regional Addy awards. His work has also been featured in Print and Communication Arts magazines. Don graduated from the University of St. Francis and is a former member of the music group Missile.