October Featured Creative

Tandy Leather

 
After celebrating their 100th year of business, Tandy Leather — a global leather supply company based in Fort Worth, Texas — presented Plan B with a challenge: drum up excitement in their customer base by breathing new life into well-established brand.

When we saw Tandy’s inspiring range of hides, tools and materials, we knew we needed to create something that would not only put these products in the spotlight, but also their budget-friendly prices. So, we introduced new positioning language around products and prices, as well as a bold new look-and-feel for everything from emails and landing pages to social posts and print mailings.