Commercially successful manufacturers recognize that they live in a connected universe of potential decision-makers, from procurement, to engineering, to the C-suite.
The dynamics of this decision-making process make for a more sophisticated customer base and more rigorous standards for vendor selection. To meet this challenge you need to tie sales and marketing together in a coordinated effort to initiate, grow, and retain new customer connections that strengthen loyalty, lower price sensitivity and shorten sales conversion times.
If your company isn’t getting the results you need from your marketing initiatives, you may be ready for a Plan B.
Plan B’s experienced team of B2B manufacturing marketing specialists offer a pragmatic, no-nonsense, sales-driving approach to manufacturing marketing and brand development.
We recognize that manufacturers often have histories that go back decades, even centuries, and today they are challenged to coordinate shop floor tradition with emergent innovation, requiring a suite of marketing tools that can take them confidently into the future. So we partner with our manufacturing client to provide actionable intelligence and responsive support in efforts to design, develop, implement and manage strategically aligned marketing programs across all communications platforms. When it’s time for marketing initiatives that consistently deliver high-value leads to your sales team, call Plan B to get things running.
Don't take our word for it. See what our clients have to say about Plan B.
Maggie Fitzgerald, Director of Marketing and Public Affairs for electrical component manufacturer, Milbank, discusses Plan B’s “get it” factor, and how a creative solution rooted in sound strategy breathed new life into their brand.
A unique approach yields unusual outcomes.