July Featured Creative

Alva Amco Diurex Commercial

When Alva Amco, a leading U.S. producer of non-prescription pharmaceuticals, approached Plan B with the opportunity to create a 15 second video spot to promote its water pill, Diurex, we knew we had to create something as effective as its product. 

As the country’s #1 best-selling over-the-counter diuretic brand, Diurex helps eliminate the uncomfortable, bloated feeling caused by periodic water weight.  

Instead of focusing on the discomfort that may drive some to consider a diuretic, we produced this much lighter spot to champion the feel-good relief Diurex provides.