With over 400 IT companies in Chicago alone, it’s easy to get lost in the sea-of-sameness. In addition, the only constant in the IT industry is change. To stand out, Plan B worked with Mindsight, formerly Tympani, to reimagine their brand in a way that clearly communicates their company promise: to stay relevant and grounded in today’s ever-changing reality, as well as looking past today to meet the business demands of tomorrow.
Plan B realized this through a variety of assets, including:
– Identity Development
– Brand Video
– Print Advertising