Healthcare

Meeting the challenges of today’s complex healthcare environment requires an agency partner with a full perspective. Understanding the vantage point of providers, suppliers, & partners, from pharma to devices to systems to finance allows us to leverage your brand’s most relevant advantages to drive sales and brand preference.

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    Website: Mather's Homepage

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    Social media advertisement for diurex MAX

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    B2C print advertising for the Mather Pavilion

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    Digital banner advertisements for diurex MAX

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    Social media advertisement for diurex MAX

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    Print advertising for Loyola Medicine Body + Soul campaign

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    Website: diurex MAX product overview with with coupon

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    B2C marketing: survey and sales collateral

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    Website: Mather Portage Park page

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    Website: diurex MAX product overview with with coupon

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    Print advertising for Loyola Medicine Body + Soul campaign

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    Sales collateral featuring Humana-One Autograph Plan

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    Sales collateral for The Mather

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    Trust messaging: website landing page for diurex MAX

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    Digital banners advertisements Psoriasin

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    Print advertising for Humana-One Autograph Plan

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    Website: Mather Properties Splendido

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    Mather's The Institute on Aging Caregiver Support program booklet close up

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    Trust messaging: social media advertisement for diurex MAX

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    Website: Mather's About Us page

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    Digital banners advertisements Psoriasin

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    Digital banner advertisements for diurex MAX

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    Print advertising for Humana-One Autograph, Monogram, and Portrait Plans

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    Digital banner ads close up

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    Website: Mather Properties Evanston

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    Mather's The Institute on Aging Caregiver Support program booklet

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    Print advertising for Loyola Medicine Body + Soul campaign

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    Print advertising for Loyola Medicine's MacNeal Hospital

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    Digital banner ads on Chicago local news network website

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    Print advertising for Humana-One Portrait Plan

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    B2C Advertising for the Mather Pavilion featuring awards

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    Website: Mather Properties Wilmette

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    Trust messaging: digital banner advertisement for diurex MAX

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    We’re not doctors, but Plan B’s Health and Medical specialists have been called on by top names in pharmaceuticals, institutional healthcare, biotech, devices and diagnostics for our clinical knowledge of the impact marketing can have on the well-being of their business.

    Our experienced, cross-channel medical marketing support team can help you launch products, grow profits and attract the patients, cases, clients and investors you want.

    We partner with our clients to identify relevant customer intelligence and define compelling insights that lead to stronger client and consumer connections. The Plan B team recognizes the importance of activating and maintaining those connections across every crucial moment in the healthcare experience, from brand messaging, care engagement, and treatment implementation, through to ongoing life care and compensation effectuation. In fact, our COO, Ric Van Sickle, serves on the Patient Board of Directors at the University of Chicago Medical Center.

    Whether through Traditional, Digital, Environmental, Event or Social Marketing channels, Plan B is on call to deliver successful outcomes to the most challenging health and medical marketing opportunities.

    Leadership Team

    Meet the experts focused on your business.

    Clay Cooper
    Director of Client Services
    Terry Mertens
    Creative Director
    Chris Beukema
    Director of Creative Services
    Molly Yant
    Senior Project Manager

    Testimonials

    Don't take our word for it. See what our clients have to say about Plan B.

    Steve Cindrich
    Humana One

    Steve Cindrich, Marketing Director at Humana, describes how Plan B was able to help Humana launch a Virgin-branded health plan – complete with brand messaging, agent training, event activation, and marketing collateral – in less than 50 days.

    View More Testimonials

    Case Studies

    A unique approach yields unusual outcomes.

    Optima Health
    Fully-Integrated Campaign
    The Affordable Care Act created an entirely new business dynamic for health insurers. Plan B armed Optima Health with a complete system of integrated marketing materials to address this new retail-consumer driven model.

    More Work