It’s not rocket surgery. Intuitively using the data at our disposal, we can sharpen Buick’s marketing’s focus like never before…and with remarkable accuracy in some cases. Reaching high-value prospects as efficiently as we reached you, for example, and serving up ads specific to their search behavior. No, this isn’t a Philip Dick novel or some near-future “Black Mirror” fantasy world. It’s Radically Sharper Targeting, and it’s reality marketing in 2020.