Top 11 Signs Your Ad Agency Takes You For Granted

  1. Their automated “out-of-office” email replies outnumber actual replies.
  2. Freelancer Jim presents your big campaign on behalf of the team.
  3. They started Greeking the headlines.
  4. You stopped providing creative briefs six months ago and they didn’t notice.
  5. The agency chairman repeatedly refers to you by your predecessor’s name.
  6. Work keeps coming in later and later, but the invoices are always right on time.
  7. Their latest round of logo designs has watermarks from cheaplogoworld.com.
  8. The bike messenger has become the “face” of the agency.
  9. The latest ad concept has a picture of a guy in a business suit jumping a hurdle
  10. That cute, thin, not-so-smart junior AE who laughs at everything you say stops laughing at everything you say.

#1
YOUR ANNUAL HOLIDAY GIFT HAS STEADILY DOWNGRADED

OVER THE YEARS FROM A CHAMPAGNE-OF-THE-MONTH CLUB MEMBERSHIP TO A DONATION-IN-YOUR-NAME TO THE INTERNATIONAL PLATYPUS RELIEF FUND.

Is your relationship with your agency going to the platypuses? Is that even the correct way to pluralize platypus? Or is it platypi? So many questions…not the least of which is: WTF happened to the agency I THOUGHT I hired? Where are they when I need them most? Why can’t I get a call back?

It’s not like you can just pack up your account and walk down the street with it.

Or can you? That is, after all, what having a Plan B is all about.

We think there are some things you SHOULD be able to take for granted in your agency: a high level of client service, for example. Respect for your budget. An earnest commitment to the success of your brand. Is that really too much to expect from your “partner”?

Around here, the only thing we take for granted is the understanding that our clients expect the best work from us everyday. Which is precisely what we expect of ourselves.