Top 11 Signs You Have a Rotten Relationship with Your Food Marketing Agency

  1. The best selects from their photo shoot look like dingy dinner plate shots in the window of a hole-in-the-wall Honduran take-out joint.
  2. Your account manager considers AMC a “non-traditional channel” and won’t shut up about Breaking Bad.
  3. “SKU’s me? What does S-K-U stand for again?”
  4. Discussions on baseline volume always end up on mute.
  5. Every time you mention “cannibalism” someone references that movie about the Uruguayan rugby team.
  6. They are convinced that no one, not even the physicists at CERN, can make “absolute claims” about our strange and mysterious universe.
  7. They assure you that anything that is “climate-controlled” is science fiction.
  8. Every time you mention a POP display, someone drops a Mentos into an open two liter bottle.
  9. The junior account coordinator thinks Category Captain is a Marvel character.
  10. Your agency wants to know if your current shelf velocity is fast enough to make the Kessel Run in less than 12 parsecs.