Generating Million Dollar Intrigue with a Digitally Savvy Campaign
When the premier organization of life insurance and financial professionals, Million Dollar Round Table (MDRT), needed to boost brand awareness among the industry’s top-performers and drive membership applications, we pulled up a chair to help.
Our digital-first recruitment campaign played up the exclusivity of this one-of-a-kind organization, including its strict production requirements, in appealing to an audience base with a decidedly ‘overachieving’ nature. From social media solutions, display ads, and landing pages to a Times Square billboard personalized with the first names of members attending a nearby event, we offered a suite of creative recruitment tactics in support of their annual membership drive.
Check out a few of our favorite executions for yourself below!