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Creative of the Month

February 2020 Featured Creative

February 2020 Featured Creative

Fueling McLaren’s Sales with Hyper-Targeted Automotive Marketing

In a North American market full of differing cultures, tastes, and preferences, marketing supercars can prove challenging. So, as the North American agency partner of British-born McLaren, we tackled that challenge head-on with sales-revving, radically sharp communications including:

  • Foldout posters and golf balls highlighting how McLaren seamlessly fits into — and elevates — a luxury lifestyle.
  • Competitive mailers that preached the superiority of the McLaren over other supercars — including ones in recipients’ garages.
  • Branded stickers for dealers to apply to the mirrors of models in their lots and showrooms.
  • Geo-specific postcards featuring McLaren models in local cityscapes.

Check out a few of our favorite executions below!

McLaren Dealer Stickers

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