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Life at Plan B, Miscellaneous

Client Profile: Dennis Keiser

Client Profile: Dennis Keiser

Because ‘Good Enough’–Isn’t. Dennis Keiser, the founder and engineer behind the groundbreaking Pneumatic-Resistance System, which utilizes air pressure instead of iron mass, allowing everyone from elite athletes to astronauts to everyday people to safely build strength at speed, embodies this mindset. And he’s lived it long before we ever prescribed the words as Keiser Fitness’ company tagline.

To learn more about the man responsible for shaping the business into the status-quo-questioning catalyst for innovation that it is today, we journeyed to Dennis’ personal farm, spending a week getting to know the man behind the machines.

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