- LinkedOut: Anti-social behavior ironically caused by an addiction to social media
- Snopes Fodder: “News” created by citizen journalists (i.e. bloggers) who liberally mix fact with opinion, enthusiastically spread by armchair editors who can’t tell the difference
- Textonitis: Carpal Tunnel from years of hyperactively thumbing at handheld devices
- EmBareAssment: Accidentally sexting everyone in your address book
- ShitFacedbooking: Spamming news feeds with the greasy details of a late-night burrito run
- Social Media Anxiety Disorder: Family of irrational fears that includes being defriended, incorrectly using a hot new acronym in public, and being the last one to find out a B-list celebrity died
- Oversimulation: Nervous breakdown caused by crop failure in FarmVille
- Cyberstalking: Living out fantasy relationships with people who would sleep a lot easier knowing you were behind bars
- Comment Suction: Wetting of the pants caused by an inability to tear yourself away from your computer due to a particularly interesting comment string
- Expertoxicity: Falsely identifying yourself as an expert on a topic after reading most of an article you found online
SPENDING MORE TIME GROOMING, DRESSING,
AND ACCESSORIZING YOUR VIRTUAL PERSONAL THAN
YOUR REAL ONE.
Don’t get us wrong. We appreciate a well-groomed virtual mullet as much as the next person, just as we appreciate the REAL benefits of digital and social media – especially when it comes to marketing your business.
But we also know it’s not always easy knowing where to dive in. You can’t afford to chase every trend and technology out there, especially at the rate things are changing these days. But you can’t exactly ignore them, either. The fact is, technology is enabling some pretty innovative and cost-efficient ways to meet your marketing objectives, if you know what you’re doing.
Get real with a Plan B.
We believe future marketing successes won’t be achieved by aggressively pushing our messages at customers, but by pulling them in. It’s no longer about ‘share of voice’ (reaching the most people), but about how to attract people who believe in a brand, and believe in what it does, even if attracting those customers calls for LESS marketing. Because at the end of the day, it is all about business results you can actually see – including, and especially, the ones that exist virtually.