Customer Relationship Management is a discipline in motion.
And more and more players within the automotive industries recognize that it has evolved beyond being just another marketing tool – into a ‘Continuous Engagement’ philosophy that is central to efforts at retaining, growing, and expanding customer connections that lead to sales.
Manufacturers, suppliers, dealer franchisees and aftermarket retailers are all aware of this growing need for better-managed consumer connections across the manufacturer-to-dealer franchise gap. From world-class strategic and creative branding initiatives right down to local response management of retail events, Plan B understands how to close that gap. Automotive brands like Jaguar N.A., Volvo N.A. and McLaren N.A. count on Plan B to keep current and potential customers continuously engaged throughout the lifecycle of their connection with the core brand and how to convert that engagement into action.
Offering accelerated responsiveness that multi-national AOR agencies aren’t built for, Plan B excels at keeping strict brand controls in place throughout the communications cycle – insuring seamless alignment of localized consumer activation efforts through digital and social media.
The Plan B Automotive team is focused on cultivating connections that deliver on KPI’s like stronger loyalty, lower pricing sensitivity and shortened sales conversion times.
When you’re ready to boost the closing performance of your Customer Relationship Management, we’re ready to get started.
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Brennon Bynum
Keiser Fitness Equipment
Brennon Bynum, Director of Marketing for Keiser Corporation, describes the power of partnership and the passion that Plan B brings to the client-agency relationship.
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