• Volvo
  • Volvo
  • Volvo
  • Volvo
  • Volvo
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  • Volvo
  • Volvo
  • Volvo
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    As Volvo’s agency of record for their owner loyalty and retention efforts, Plan B has developed a range of materials to help Volvo cultivate strong, long-lasting customer relationships, including direct mail, a strong online presence, promotional materials, and an innovative social media program that allowed Volvo owners to share their passion for their cars.

    The results have helped Volvo engage and up-sell their best customers, keeping Volvo ownership ‘in the family’ by building genuine loyalty at a time when many luxury car manufacturers are losing market share to their value-oriented competitors.

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